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A passion for cigars since 2014
OUR STORY
Cigar Must was founded in 2014 out of a passion for the world of cigars and a desire to create a point of reference for enthusiasts seeking quality, authenticity, and expertise.
A project born from the experience and dedication of Alain Proietto and Sofia Belfasto, who transformed their deep passion into an internationally recognized reality.
Our mission is to offer enthusiasts a complete experience: a carefully curated selection of the finest Cuban and international cigars, stored under ideal conditions and complemented by expert guidance to accompany every customer in discovering the world of slow smoking.
THE MAN BEHIND CIGAR MUST
Behind Cigar Must are the passion and vision of Alain Proietto, founder and a true expert in the world of cigars. A personality constantly in pursuit of excellence and exclusivity, with particular attention to the history, tradition, and authenticity of Habanos.
His passion is also reflected in an important collection of rare pre-embargo Cuban productions, a testament to a pursuit that goes beyond the product itself and embraces the culture and history of the Cuban cigar.
Over the years, this passion has led Cigar Must to become an international presence, today with four specialized boutiques, including the prestigious La Casa del Habano locations in Lugano and Mendrisio.
Each boutique is conceived as a dedicated space for enthusiasts, where the selection of Habanos, expert advice, and meticulous attention to detail come together to create an authentic and refined experience.
OUR JOURNEY
La Casa del Habano Cigar Must represents the excellence of Cuban cigars in Ticino, with two prestigious boutiques dedicated to Habanos enthusiasts in Lugano and Mendrisio.
Both locations offer an authentic experience in the world of slow smoking, featuring an exclusive selection of the finest Cuban cigars, from classic vitolas to highly sought-after limited editions.
The Lugano boutique has been a trusted destination for connoisseurs and collectors for years, while the Mendrisio location further expands Cigar Must’s presence, offering a dedicated environment for discovering the culture and tradition of Cuban cigars.
Through passion, expertise, and meticulous attention to the proper storage and preservation of Habanos, Cigar Must has become a reference for those seeking quality, tradition, and authenticity.
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LA CASA DEL HABANO
La Casa del Habano is an international network of boutiques specializing in the world of Habanos, where tradition, expertise, and the culture of slow smoking come together to offer enthusiasts an exclusive experience.
Alongside the main Habanos brands, La Casa del Habano boutiques offer Limited Editions, Regional Editions, and special productions, often available in very limited quantities and through exclusive channels. Special formats, exclusive selections, humidors, and collectible productions make every visit an opportunity to discover rare and highly sought-after references.
For Cigar Must, being part of this prestigious network means offering quality, authenticity, expert advice, and a carefully curated selection designed for enthusiasts and collectors.
Cigar Must brings this experience to two locations in the heart of Ticino.
La Casa del Habano Lugano, located in the city center, is a boutique dedicated to Habanos and cigar culture, offering a refined selection and specialized service.
La Casa del Habano Mendrisio, opened in 2024 next to the FoxTown Outlet Center, combines a passion for Habanos with an environment designed to encourage conviviality and sharing.
HABANOS AWARD 2024
In 2024, Alain received a prestigious international recognition at the Habanos Awards, the “Oscars of the cigar world,” winning the award for the world’s best business in the category dedicated to the distribution and promotion of Habanos.
This achievement represents a testament to the commitment, passion, and expertise developed over the years in the world of Cuban cigars.
This important recognition celebrates Cigar Must’s ability to promote the culture of the Habano through a carefully curated selection, specialized service, and an experience dedicated to enthusiasts and collectors.
Cigar Must is more than just an online store: it is a destination for connoisseurs and for those who wish to discover the world of cigars with curiosity and passion.
A journey through aromas, traditions, and stories waiting to be discovered, where every smoke becomes a unique experience.
