Cigar Must was born in 2014 with the mission to offer the domanding cigar connoisseur everything he must have, expanding the offer to objects and products without equal.

Despite being a young brand, Cigar Must has deep roots : it is born from the passion of the founder who, in addition to being a person of character who does not like to the ordinary but that research excellence and exclusivity is also a passionate cigars connoisseur and a great collector of rare and important cuban’s productions of the pre- embargo age .

The decision to unify under the same name three important existing stores in the territory of Switzerland, in the cantons of Ticino and Graubünden is intended to allow the smoker to recognize at a glance the high quality of service and supply, commont to the all the three boutiques.

The first of them , inserted in the beautiful setting of St Moritz has a well-stocked walk- in humidor and a cozy cigar lounge where you can immerse yourself in an atmosphere of complete relaxation. In Lugano Cigar Must offers a wide selection of cigars, pipe tobacco and products for the most demanding smoker welcoming him in Piazza Riforma, in the oldest tobacco shop in town.

The last boutique, the Casa del Habano, is located in the heart of Lugano: in a bright two-stories space, Cigar Must offers to the aficionado a large walk- in equipped with complimentary lockers and a beautiful cigar lounge where to escape from everyday reality in relaxing atmosphere, tasting everything the store offers to the” slow smoke” addicted.